How We Operate
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The Coca-Cola Company markets, manufactures and sells:
beverage concentrates and syrups; and,
finished beverages (including sparkling soft drinks; water and sports drinks; juice, dairy and plantbased drinks; and tea and coffee).
Infographic of The Coca-Cola System
1 The Coca‑Cola Company and its bottling partners are collectively known as the Coca-Cola system. The Coca‑Cola Company does not own, manage or control most local bottling companies.
In our concentrate operations, The Coca-Cola Company typically generates net operating revenues by selling concentrates and syrups to authorized bottling partners.
Our bottling partners combine the concentrates with still and/or sparkling water, and/or sweeteners, depending on the product, to prepare, package, sell and distribute finished beverages.
Our finished product operations consist primarily of company-owned or -controlled bottling, sales and distribution operations.
Bottling Investments Group
In January 2006, our company owned bottling operations were brought together to form the Bottling Investments Group, or BIG. BIG was created to ensure those bottling operations receive the appropriate investments and expertise to ensure their long term success. By strategically investing in select bottling operations, temporarily taking them under Coca-Cola ownership, and utilizing the leadership and resources of The Coca-Cola Company, BIG can drive long-term growth in critical markets and address major structural or investment challenges.
When an operation is stable and thriving, BIG’s goal is to find a qualified bottler to assume operations and continue to grow the business. BIG is led by Marcelo Boffi.
