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Talking of social media, Facebook alone, over a billion people are connected, sharing news, photos, articles, opinions and the like.
Thus, social networks are very powerful tools for sharing content! One click is all it takes for any material to be seen or enjoyed with your entire network of friends.
Facebook, Twitter and Instagram are, today, three of the most popular social networks. They have in common the need to create interesting posts in a few words, so that it is more easily accepted and read by users.
Short, quality texts, with catchy titles and attractive images are elements that facilitate engagement on social networks and can make you an opinion leader .
To help you create content that generates engagement, we’ve separated some valuable tips you need to know. Prepared? Let’s go!
12 tips for building engagement on social media
Before we look at how to create content that engages on different social networks, it’s important to understand some basic points that are part of any successful strategy.
Social exchange
Everything is an exchange, especially within social networks. Each content reaches the user in a different way, the type of interaction he has with that material varies according to the value he sees in the post. What do you want the user to do in exchange for the content you offer?
Shares, likes, comments, and recommendations to friends are more likely to be carried out by individuals who perceived a genuine value creation for themselves after consuming your material.
Users tend to filter out what is important to them, even if unknowingly.It is at this point that your word gains the ability to affect the other person’s decision-making.One of the most valuable aspects of social media is the ability to exchange social money.If your message is appropriate for the audience, you can repeat it.
That’s the first step toward increasing social media engagement!
Make My Persona
Create professional, customizable content that followers want to interact with, you need to know them.
If you need to create content that followers want to interact with, you need to know them.
Make My Persona is a tool created by HubSpot that helps businesses create detailed buyer personas. A buyer persona is a fictional representation of your ideal customer based on research and data about your audience. It helps you understand your customers’ needs, preferences, pain points, and motivations, and tailor your marketing, sales, and product strategies to better meet their needs. In this article, we’ll explore the benefits and the process of using Make My Persona and provide valuable insights for marketers and businesses.
Benefits of using Make My Persona:
- Understand your target audience: Make My Persona helps you create a detailed and accurate representation of your target audience, including their demographics, goals, challenges, preferences, and behaviors. This information allows you to create targeted and effective marketing campaigns that resonate with your audience and drive engagement and conversions.
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Personalize your messaging: With a clear understanding of your buyer persona, you can tailor your messaging and content to speak directly to their needs, interests, and pain points. This leads to more personalized and impactful communication that builds trust, loyalty, and brand awareness.
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Improve your product offerings: By understanding your customers’ needs and preferences, you can develop and improve your products or services to better meet their expectations and solve their problems. This leads to higher customer satisfaction, retention, and referrals.
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Optimize your sales process: With a detailed buyer persona, you can identify the best channels, messaging, and tactics to reach and engage with your potential customers. This leads to a more efficient and effective sales process that saves time and resources and drives better results.
Process of using Make My Persona:
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Define your business goals: Before you start using Make My Persona, it’s important to understand your business goals and how they relate to your audience. Are you looking to increase brand awareness, generate leads, drive sales, or improve customer retention? These goals will influence the type of information you collect and the questions you ask in the persona creation process.
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Collect data: The next step is to gather as much data as possible about your target audience. This includes demographics, psychographics, behavior patterns, pain points, goals, motivations, and preferences. You can collect this information through surveys, interviews, social media monitoring, website analytics, and other sources.
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Use Make My Persona: Once you have collected enough data, you can start using Make My Persona to create your buyer persona. Make My Persona is a free and intuitive tool that guides you through a series of questions and prompts to create a detailed persona. You can customize the persona with a name, photo, and other attributes that represent your target audience.
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Analyze and refine: After you have created your persona, it’s important to analyze and refine it based on feedback from your team, customers, and stakeholders
Suit your language
You must speak the same language as the persona, and not just the same language!
Each audience segment has characteristics that identify with specific standards, such as age group, tastes, and aims, among others.
Choose only primordial traits; the features you choose must be the most relevant to the development of your persona.Correctly investing in public knowledge reflects on future engagement.
This phase is critical for establishing a clean conversation channel with consumers, utilizing the same language they are accustomed to interacting with on a daily basis.
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Make the value of your post clear
Every new post must have value, much as social exchange is vital for engaging postings.
Why will the user be interested in that post when he reads it?What is the value that attracts people?
A meme is interactive and serves to amuse, but an offer or promotion provides something of interest to the individual with very appealing benefits.
At this time, the words and image complement one other.Show her why your persona is irresistible, and she will reward you!
Try Storytelling
The telling of a story is important to online writing.Storytelling, which evolved from advertising efforts, aims to provide more than just a plain post.
Of course, not every post can be turned into a Hollywood movie, but it is feasible to present stories that provide actual value.Connect this framework to a real-world problem and how to address it.
This is the point at which what you offer, how it is presented, and the credit given to you by the user come together.You must personalize the message to the persona and contextualize the post’s plot.
As you can see, you’ve come up with an excellent narrative!
Use interactive content
Videos and photos are excellent options for making engaging content.They can be the key to your social networks, mostly because they break up long blocks of content.
Even Twitter, which is known for its short phrases, has profited from the addition of photos, gifs, and videos.Why not apply this concept to all of the other social networks?
According to data, videos can generate substantially higher levels of engagement.Most marketers believe that video content provides the best return on investment.
Gifs are engaging, entertaining, and quick to consume.How many times have you burst out laughing while watching a looping gif?
And a picture is worth a thousand words!Use them in alongside hashtag campaigns, to thank or greet users, to include pertinent questions, or to optimize messages for sharing.
Remember to create a killer opening
Social media platforms were not designed for you to narrate the story of your life. Twitter restricts posts to 140 characters, while Facebook reduces the likelihood of your message being consumed after a certain length.Posts with a page break (the famous “Read more”) are often rejected.
As a result, you must open the post in a dazzling manner.The first three lines on Facebook and the first sentence on Twitter and Instagram are the hooks you use to entice the reader.
If this doesn’t catch the user’s attention, they’ll likely overlook the rest of the wonderful stuff you’ve prepared for them.And you don’t want it to be the extremely fantastic gif you spent hours hunting for, do you?
Even with interactive content being the star of your post, don’t forget to hook the reader with a winning opening sentence!
Optimizing Content for Facebook
Among the social networks presented here, Facebook supports longer content, so have fun!Make use of graphics, videos, and gifs, as well as catchy headlines and well-structured text. One thing is certain: your posts must be noticed in order to be shared.
Examine your privacy settings: Who has access to your posts?Just your pals? Is it only friends of friends?This severely limits your options for distributing your text.
Remember that the privacy of each post can be modified individually, so you can make a text or work public while keeping your private photos and messages private.
Exploring Twitter’s 140 Characters
The big challenge is to create amazing Twitter content in only 140 characters!The more followers you have, the more likely you are to get retweets and replies.
Use hashtags to identify your posts and make them more easily discoverable by other users.
Check out the Trending Topics – or Subjects of the Moment – a real-time list of the most tweeted keywords.Knowing which topics are popular allows you to better design your content and the messages you will use to promote it.
Twitpic is a photo-sharing service, and Twitvid is a video-sharing service.These little platforms allow you to invest in cool photographs and movies, which also encourage sharing!
Improving Instagram photos
Instagram is known as the social network for sharing images, but it also allows you to publish videos and share them on Facebook, Twitter, Foursquare, and Tumblr.
One of the most appealing aspects of Instagram is the wide range of filters and effects available for your images.Try to match the filter to the language of your shot, for example, if you’re at the beach, apply filters with a hot temperature to match the season.
If it’s a rain photo, black and white gives it that blasé aspect.These elements contribute to user engagement!
Tags in image descriptions are also a useful tool for other users to find your shots via search, even if the photographers are not following you.In this manner, exploit the
Creating LinkedIn Content
LinkedIn is a professional social network. It was established for corporate networking, unlike most others, and the content that promotes interest there is considerably different.
Users of this social network seek content that will assist them in achieving their professional objectives.As a result, post headlines must clearly express the value of the material to the user.
Memes, gifs, and more casual posts aren’t as effective here, but recreating blog posts through LinkedIn publications is a terrific concept!
Keep an eye out for grammatical issues!
Are you one of those persons who frequently uses abbreviated terminology and is confused about proper grammatical usage on social media? Understand that spelling is critical to the legitimacy of your material!
Sloppy writing, simply because it exists in the digital realm, is bound to create an image with flaws in the long run.
Sharing content entails including the user’s words, and following grammatical norms is a typical necessity.
coming across obvious errors that make you feel bad for the person who authored it. This damages your credibility and decreases your chances of obtaining an audience! In truth, no one likes to share something poorly written during a presentation.
End of Line
With all you’ve received in this article, You are now ready to create your own content pop on social media? Leave us a comment on how things go. That is it. Thanks.
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