Director – Business Marketing (Hybrid) at Broadridge

About the Job at Broadridge

At Broadridge, our culture is centered around empowering individuals to achieve more. If you’re passionate about advancing your career while contributing to the success of others, consider joining the Broadridge team.

About Broadridge:

Broadridge Financial Solutions, Inc. (NYSE: BR), a global Fintech leader with a value of $5 billion, specializes in providing investor communications and technology-driven solutions. Serving banks, broker-dealers, asset and wealth managers, and corporate issuers, Broadridge’s infrastructure supports proxy voting services for over 50% of public companies and mutual funds worldwide, processing over $9 trillion in fixed income and equity securities trades daily. As part of the S&P 500® Index, Broadridge has a presence in 17 countries and employs over 14,000 associates.

Job Role: B2B Integrated Marketing Director (Canada)

Overview: Broadridge is seeking an experienced B2B Integrated Marketing Director to lead marketing efforts in Canada. This role involves developing and executing strategic marketing initiatives to support Broadridge’s growth objectives in Canada. The focus includes enhancing the Broadridge brand, generating demand for wealth and investor communications capabilities, and strengthening relationships with clients, associations, and media. The ideal candidate should be a digital-first thinker with hands-on experience in multi-channel marketing programs, including thought leadership, digital marketing, lead generation, events, and PR.

Key Responsibilities:

Define and deliver marketing strategy and programs in the Canada region.
Execute lead generation campaigns and accelerate pipeline growth in target segments.
Develop integrated customer retention strategies for 100% client retention.
Create and execute digital marketing tactics, including social media, email, and content amplification.
Launch regional brand awareness campaigns and position Broadridge as an industry leader.
Partner with PR and media for enhanced market profile via interviews, press releases, and articles.
Plan and deliver impactful customer events, roundtables, and webinars.

Requirements:

Bachelor’s degree, preferably with a concentration in Marketing.
10-15 years of B2B marketing experience, preferably in finance and technology.
Strong digital marketing skills with experience across the marketing spectrum.
Excellent communication skills, ability to manage multiple stakeholders.
Strategic thinking and ability to prioritize work efficiently in a fast-paced environment.
Ability and willingness to travel up to 20%.

Recruitment Process:

Throughout the application process, virtual or in-person connections may be required. Hybrid interviews will be conducted, and the recruitment team will provide details.

Background Check Process: Broadridge conducts background checks, including employment and education verification, credit inquiry, and Canadian criminal record check.

Workplace Flexibility: Broadridge supports flexible work arrangements and provides resources for effective work from home. The current role is hybrid, requiring a basic home office setup, high-speed internet, and the ability to work without distractions during core business hours.

Accessibility & Accommodation:

Broadridge is an equal opportunity employer committed to diversity and inclusion. Accommodations during the recruitment process can be requested.

Connected Workplace: Broadridge’s Connected Workplace promotes flexibility, accountability, connection, and support, fostering a diverse and inclusive environment. The company believes in celebrating diversity and creating a community that values and recognizes differences.

Join Broadridge and be part of a team dedicated to meaningful work, diverse perspectives, and an inclusive workplace.