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Channel Marketing Director at Coro

Channel Marketing Director at Coro

About the Job: Channel Marketing Director at Coro

Role Overview: Coro is seeking a talented and dynamic Channel Marketing Director to join their team. This role is pivotal in identifying, creating, and implementing strategies to optimize sales within existing channels. As a key player in a rapidly growing Cybersecurity company, the Channel Marketing Director will employ strategic planning, marketing acumen, and analytical skills to drive growth and profitability. This is a farming role, focusing on cultivating existing partnerships.

About Us: Coro, headquartered in Chicago with global offices, is among the fastest-growing cybersecurity companies globally. With $175M in funding, Coro is enhancing its SaaS platform and expanding its global presence. Coro’s AI-enabled Modular Cybersecurity Platform is designed to provide scalable and affordable “enterprise-grade” protection for mid-market customers against priority threat vectors.

Responsibilities:

1. Channel Growth Strategy:

   • Develop and implement a comprehensive channel growth strategy to maximize reach and impact within existing partners.

2. Performance Analysis:

   • Regularly analyze and report on channel performance data, optimizing activations and engagement.

3. Collaboration:

   • Work closely with marketing and sales teams, aligning channel growth strategies with overall business goals.

4. Market Research:

   • Stay updated on market trends and competitor strategies, leveraging insights in channel growth strategies.

5. Budget Management:

   • Oversee the budget for channel growth initiatives, ensuring a high return on investment.

6. Events:

   • Manage Coro’s participation in key channel events to generate visibility within the channel’s customer base.

Skills and Experience:

• Proven experience in a similar role, specifically in Cybersecurity – required.
• Strong analytical skills, turning complex data into actionable strategies.
• Deep consultative and service orientation.
• Excellent communication and presentation skills.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Strong understanding of the current marketing landscape and digital marketing channels.
• Strong managerial and people skills.

Job Benefits and How We Work:

• Unlimited vacation days, sick days, and 10 paid holidays.
• Robust benefits package, including medical, dental, vision (80-90% company paid), HSA with contribution, FSA, 401k with company match, company-paid STD & LTD, company-paid life & AD&D, pet insurance, and Paytient.
• Essential technology and marketing tools.
• World-class product.

Interview Process:

1. 30-minute Zoom interview with our Recruiter.
2. 45-minute Zoom interview with our hiring manager/Chief Marketing Officer.
3. 30-minute Zoom interview with our Vice President of Partner Growth.
4. 30-minute Zoom interview with our Vice President of Strategic Channel Partners.
5. 30-minute Zoom interview with our Chief People Officer.
6. Brief Zoom call with CMO and Channel Chief.

APPLY HERE